Get Grounded in the Basics to Reach for the Stars - @lizguthridge in Communications Leadership
Do you stay grounded in the basics when it comes to leadership communications? The basics entail:
1. Appreciating that information overload is a significant barrier to effective communication.
2. Regularly using face-to-face as one of your channels. 3. Being accountable, which involves measuring, adjusting and reassessing.
Says who? The individuals who participated in the recent leadership communications study I conducted on behalf of two high-tech companies.
So what are some steps you can take to get back to basics for leadership communications?
1. Limit the scope of your communication content. Focus on strategy and other mission critical topics, such as customers and the competitive landscape. Spare the air on other issues. Encourage business unit and functional leaders as well as people leaders to follow suit.
This is not an invitation to hit the mute button. Instead, it’s a suggestion to dial back on non-essential issues so you amplify the topics that matter.
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