. Death Of The One-Way Website

The corporate-speak, one-way website is dead. It has always been boring, but now it is really on its death bed. Your website is like your clothes and smile. It will be the first thing people notice when they find you and see you. Your website could be your greatest marketing asset.

What is wrong with the one-way “traditional” website?

Customers want companies to be more human. Interactive. Social. Sure, your advertising agency charged you your first born child for that fancy flash intro and cool graphics, but are people buying from you? Can they give feedback? Can they easily connect with you on Facebook, Twitter and LinkedIn? Is there a COMPELLING reason I should sign up for your email list?

Is your website you on the top of the mountain yelling with a huge horn (Honnnnnkkkk!) or at the bottom listening to your customers and clients?

How do you listen?

Simple. A well-designed blog pluseEncouraging comments, creating content, adding video (more on all those in a minute). Listening and caring win in 2010.

Best part?

An extremely well-designed blog optimized for search engines and easy-to-use even for the least technical amongst us costs a tiny fraction of a full fledged outdated website. Sorry web companies and agencies trying to charge an arm and a leg, you know it is true *wink*.

David Siteman kicks off the new crop of 2010 predictions. Recommended read for all entrepreneurs.